FansUnite, a Victory Square portfolio company, has entered into a strategic partnership with World Poker Tour (WPT). The blockchain integration collaboration between the two will make FansUnite an “Official Partner” for the internationally televised gaming and entertainment poker tour. FansUnite can thus reach millions of poker enthusiasts via the premier poker behemoth.
World Poker Tour’s Blockchain Ambition
World Poker Tour, one of the leading and most innovative companies in poker since 2002, has recently started exploring the blockchain sector. Its partnership with FansUnite will help the poker giant enter the world of emerging technologies and offer better options to its users. FansUnite, on the other hand, will get exposure to a global clientele via international TV distribution, live events in Asia and Europe, and cross-promotional activities.
The partnership will also include several WPT offerings, like Super Channel in Canada featuring Plays of the Week on Heads Up Daily, a multiscreen space for everything related to video games and eSports.
Victory Square Technologies CEO Shafin Diamond Tejani said that FansUnite’s proprietary blockchain protocol is changing the sports data and sports betting world. He said that sports technology is a sector that demands more innovation and is undergoing unprecedented growth. He added:
“With the global reach and influence the partnership with WPT brings to FansUnite, we can expect continued growth and success for this high performing team.”
What Should Players Expect From World Poker Tour?
As the partnership matures, players will now see more engaging promotions, which will include product showcases, giveaways, and contests at World Poker Tour events. WPT’s casino partners will also help in the promotion of the company’s offerings.
Recognizing WPT’s experience in the gaming entertainment sector, FansUnite CEO Darius Eghdami said that the company’s global reach, instant brand recognition, and its hundreds of thousands of players and huge number of fans make them the “class of their industry.” He said that the partnership would provide millions of poker fans and WPT’s partners a chance to explore FansUnite’s blockchain technology.
FansUnite offers a sportsbook blockchain protocol that creates a robust infrastructure for sports data applications. It can be used for daily fantasy sports or other applications that rely on sports data.