IOTA Foundation recently announced the appointment of Silicon Valley veteran Cara Harbor as the head of communication. She will be leading the development of IOTA’s internal and external communication. Harbor will also be in charge of timely information dissemination to all IOTA stakeholders and interested parties.
About Cara Harbor
Harbor, who is a local of San Francisco, has worked with Silicon Valley tech giants for almost two decades. She has led media relations and communication strategy for companies like Adobe, Cisco, HP, LinkedIn, MuleSoft, ArcSoft, ROBLOX, among others. She has a strong career background in technology, particularly consumer, Internet of Things, cryptocurrencies, enterprise/IT, open-source technology, and nonprofits.
On joining IOTA, she praised the Foundation as an extraordinary organization and said:
“I am excited to work with a company at the intersection of IOT and DLT, two of my great passions. I am confident that we are entering a new era that will further advance and streamline our external and internal communication process.”
She also said that her experience in the communication sector would help in raising awareness about IOTA and improve the project’s visibility among key audiences. She may also help to improve conversations about IOTA in the Silicon Valley tech community.
Second Communications Hire Since August
In August, IOTA Foundation hired Casper Eicke Frederiksen, the media producer of the team. Frederiksen writes for TheNextWeb and HuffPost. The Foundation has now started to give shape to its communications strategy. Its native cryptocurrency, MIOTA, is the 11th largest crypto asset in the world with over $1.5 billion in market capitalization.
The Foundation is collaborating with industry leaders to drive blockchain innovation. For instance, it signed a memorandum of understanding with Engie Lab to create smart energy systems based on blockchain technology. IOTA also partnered with Audi in July to explore use cases for Tangle in improving mobility.
IOTA recently announced its exploration of Qubic programming language Abra during the month of September. In a recent blog post, software developer Eric Hop talked about problems with repetition in their experiments and their efforts of building a support library for the same.