Crypto hardware wallet maker Ledger has recently opened a new office in Hong Kong to establish a global presence. The office will be led by Benjamin Soong, who has been named the head of Asia Pacific (APAC) region for the company.

Meeting Global Demand

Ledger’s dominance in the crypto asset protection market is growing, and the company is seeking new measures to meet its global demand. Soong’s presence in Hong Kong will help the company in meeting the increasing demand for their popular crypto hardware wallet Ledger Nano S and the multi-authorization cryptocurrency self-custody management solution Ledger Vault. Soong will look after all the APAC operations for the company.

Soong has over two decades of experience in operations, business development and sales. He was working with S&P Global Market Intelligence as managing director, head of Asia Pacific Sales. He was earlier employed with Deloitte and KPMG. Ledger president Pascal Gauthier welcomed Soong to the team, saying that he will play a crucial role in helping the company grow in the APAC region. He also noted that Soong’s experience in the region would also help Ledger leverage future opportunities.

Commenting on the importance of the APAC region, he said:

“APAC is a key market that has seen increased demand. With Benjamin at the helm, we are confident we can deliver top security for both consumers and financial institutions to protect their crypto assets.”

Soong’s Vision for Blockchain and Cryptocurrencies

Talking about the role that blockchains will play in evolving the financial system, Soong emphasized that it is important for investors and institutions to adapt to the new risks that this technology poses. He said:

“Secure storage of large multi-cryptocurrency funds is a highly complex challenge that cannot be solved by just implementing procedures. Institutions are looking for safer storage options along with integrated governance policies, but don’t want to sacrifice operational efficiency — with our technology; investors don’t have to compromise.”

In addition to this, he reiterated that crypto has taken off in the Asian markets and the new Hong Kong office of the company will help it to grow rapidly. He also revealed plans to expand to Seoul, Singapore, and Tokyo.

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