Major League Baseball (MLB) announced its plan to launch a crypto-based game later this summer. The game will run on the Ethereum blockchain platform. This is in line with the shift towards new age technology as revamping is going on in baseball collectibles such as bobbleheads and cards.
In any case, this is one more use case of blockchain beyond the fintech sector, though the dominant use-case of blockchain continues to be cryptocurrencies.
Similar to Popular Game
According to The Verge, the game revolves around classic collectibles, similar to the popular game Cryptokitties, where players use Ether for buying and selling cartoon kitten characters. The famous cat game has generated Ether worth more than $25 million.
The success of Cryptokitties has made MLB look at a similar option. The company has been toying with an idea of a crypto-based game for quite some time.
In MLB’s version, people could engage themselves in purchasing avatars which could later be traded. MLB will look to target a broader audience rather than focusing only on people who already know about digital currency. The objective of the company is to develop a game that is quite easy to understand and use.
That means developers have a lot of work to do. They pointed out that the game will have a learning curve that will help the masses learn gradually.
Aside from that, the game will be rolled out in stages. The purpose of the staggered release is to help new players get familiar with the concept.
Kenny Gersh, EVP of gaming and business ventures of MLB, stated that the game would attract young people. He said:
“That is 100% one of the strategic goals of this initiative. […] Collecting items related to your team, engaging with your team in a new way. For me, say the Red Sox win the division in a couple months, I want to buy something that symbolizes that. These will be event-based things—those moments in sports that happen that you want to remember and cherish, and have a sense that you were there, even if only digitally.”