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It is no secret that the sharing economy has been on a roll. From ride-sharing services like Uber and Lyft to smaller and more informal forms of sharing, this unique economy has taken off in a big way.

These days, consumers can share and rent everything from the latest iPhones and the best laptops to the furniture in their living rooms and the cars in their garages. But until now, paying for and getting paid for these shares has been a cumbersome experience, held back by slow and unreliable middlemen and uncertain, inconvenient payment methods.

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Now a new startup aims to change all that. By bringing the power of the blockchain to this new economy, Zippie hopes to bring together two of the most powerful advances of the 21st century – the sharing economy and the secure and robust payment system known as blockchain.

As Zippie CEO and Founder Dr. Antti Saarnio put it:

“Zippie brings blockchain solutions to the masses. It does this by making them easy and safe to use on mobile. Simply put, Zippie’s a platform for sharing economy applications. It’s where people can share, trade and grant services, products and funds, all powered by tokens and without middlemen.”

Cutting out the middleman has long been a dream for entrepreneurs and business owners looking for a better way to do business. By looking for inefficiencies, Dr. Saarnio and his team hope to position Zippie well and gain a first mover advantage in the marketplace.

While the blockchain revolution has been underway for quite some time, until now, much of the excitement has been on cryptocurrencies like Bitcoin, Ethereum, Litecoin, and others. There are entire industries built around these cryptocurrencies, but many are still struggling to see the real-world implications of these payment systems.

Now Zippie may be changing all that. Dr. Saarnio is quick to point out the many advantages of Blockchain, not just as a foundation for currency but as a robust payment system for the sharing economy. The team has been working hard on Zippie for two years, and now gig workers and members of the sharing economy can reap the fruits of all that hard work.

“We’re focusing more on building products that customers need and less on hyping our project. We know what we’re doing as we’ve been in the mobile industry for a long time. Consequently, we have a very in-depth knowledge, both technology and business wise as well as an extensive global business network at hand.”

The sharing economy is still a relatively young one, but it is also one that is growing fast. Already companies have seen the advantages of hiring gig workers, shedding permanent staff in favor of freelancers and contingent contractors. Now members of the public are reaping the same rewards, sharing everything from their cars and bicycles to their homes and computers. By identifying bottlenecks and addressing inefficiencies in this still young marketplaces, startups like Zippie are well positioned to make the sharing economy even better:

“We also know the importance of building a community and how crucial it is to our success. In addition to this, we’re very close to product deployment. In fact, the first hardware with our software installed is shipping from Sony this spring. Furthermore, we have new initiatives, which ensure users on almost any platform can interact with Zippie.”

Thanks to Zippie and the hard work of its team, members of the sharing economy will soon have a new way to get paid. The power of the blockchain is changing industries around the globe, and now this new technology is hoping to facilitate sharing in the 21st century.

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